SEO 101-Keywords
Greetings and Welcome to SEO 101 from the wonderful city of Janesville, Wisconsin.
You may have a web business or are thinking about starting one. You might even have difficulty wrapping your head around the concept of marketing on the Web. Perhaps you just are looking for a . We want to make it easy.
First, you might ask what is "SEO"? SEO (Search Engine Optimization) is the process by which you improve your position on a search engine for particular words or phrases searched. So, typing in "video games" will bring up millions of results. How many people will look at your website if you're number 675,000 on that search? The answer is none. So, your goal is to get as close to the top as possible. This is done by making sure all of the factors that the "spider bots" that search engines use to find sites are optimized. For this blog, we will assume that you do not have any software and would like to go about this as inexpensively as possible. The first "factor" we will discuss are keywords.
101-Keywords
Keywords are THE most important part of your optimization strategy. There are a few common mistakes that many webmasters make that you should avoid.
1. DO NOT pick single word or "tier one" keywords. "Tier one" keywords have two flaws associated with them. First of all, the competition is very stiff and it lowers your chances of getting to the top. Secondly, much of the traffic that searches these terms is just browsing around the net and are not sure what they want yet. Think about it. What might be on a person's mind when they type in "business"? Starting one? Owning one? Investing in one? What!? Now think if they type"business insurance" (a tier two keyword phrase)? At this point, they have an idea of what they are looking for, and they are potentially ready to buy.
2. DO NOT put 100 keywords on your site or repeats of the same word. Search engines often "penalize" sites for doing either of these. The maximum number of keywords should be around 15 or so on any given page with no repeats.
3. MAKE SURE that the keywords are relevant to your site. We will talk about some ways to accomplish further relevancy in the future, but you don't want your shoe store site to have the keyword "beef jerky" all over it. The lack of relevance and some other factors can cause further penalties or ineffective keywords. Try making sure that your keywords are mentioned a few times on your site.
4. IF you're still feeling shaky, ask us for advice. We're here to help. We offer both simple software solutions for less and all out professional service (http://www.datazealot.com/). However, this blog is meant to help. Post something and we'll reply when we're able.
5. STAY TUNED for lesson 102-Search Engine Submission
You may have a web business or are thinking about starting one. You might even have difficulty wrapping your head around the concept of marketing on the Web. Perhaps you just are looking for a . We want to make it easy.
First, you might ask what is "SEO"? SEO (Search Engine Optimization) is the process by which you improve your position on a search engine for particular words or phrases searched. So, typing in "video games" will bring up millions of results. How many people will look at your website if you're number 675,000 on that search? The answer is none. So, your goal is to get as close to the top as possible. This is done by making sure all of the factors that the "spider bots" that search engines use to find sites are optimized. For this blog, we will assume that you do not have any software and would like to go about this as inexpensively as possible. The first "factor" we will discuss are keywords.
101-Keywords
Keywords are THE most important part of your optimization strategy. There are a few common mistakes that many webmasters make that you should avoid.
1. DO NOT pick single word or "tier one" keywords. "Tier one" keywords have two flaws associated with them. First of all, the competition is very stiff and it lowers your chances of getting to the top. Secondly, much of the traffic that searches these terms is just browsing around the net and are not sure what they want yet. Think about it. What might be on a person's mind when they type in "business"? Starting one? Owning one? Investing in one? What!? Now think if they type"business insurance" (a tier two keyword phrase)? At this point, they have an idea of what they are looking for, and they are potentially ready to buy.
2. DO NOT put 100 keywords on your site or repeats of the same word. Search engines often "penalize" sites for doing either of these. The maximum number of keywords should be around 15 or so on any given page with no repeats.
3. MAKE SURE that the keywords are relevant to your site. We will talk about some ways to accomplish further relevancy in the future, but you don't want your shoe store site to have the keyword "beef jerky" all over it. The lack of relevance and some other factors can cause further penalties or ineffective keywords. Try making sure that your keywords are mentioned a few times on your site.
4. IF you're still feeling shaky, ask us for advice. We're here to help. We offer both simple software solutions for less and all out professional service (http://www.datazealot.com/). However, this blog is meant to help. Post something and we'll reply when we're able.
5. STAY TUNED for lesson 102-Search Engine Submission
Posted by Data Zealot at 10/29/2009 10:24 PM 
Categories: Search Engine Optimization
Tags: SEO Internet Marketing Janesville SEO Keyword optimization Web Services Janesville Optimization Software Web Design Janesville
Categories: Search Engine Optimization
Tags: SEO Internet Marketing Janesville SEO Keyword optimization Web Services Janesville Optimization Software Web Design Janesville
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